Attract, Retain, Grow

Building the skills and talent pipeline for Oxfordshire’s innovation ecosystem

Advanced Oxford is undertaking an examination of skills and talent requirements across Oxfordshire’s innovation ecosystem, building on our findings from Powering Up for the Green Recovery, where skills issues were identified as both an enabler and a challenge for growing companies.  This research project will examine what skills gaps currently exist, what roles companies struggle to fill and where companies find their talent.

The Attract, Retain, Grow study will also examine the anticipated skills requirements/new skills that will be required over the next 2 – 5 years.  As well as looking at hard to fill scientific and technical skills, we are also looking to understand how early stage scientific and technical skills are acquired, with a particular focus on the use of apprenticeships.  The project will also assess the impact of Brexit on skills and talent acquisition and retention.  Attract, retain, grow – scoping document

Contribute to our research

Advanced Oxford is using a mix of quantitative and qualitative data within this research project.

Join us on 21st July, 2021, between 9.00am (for 9.15am)  and 10.30am  in the Blenheim Room at Begbroke Science Park (  for an interactive workshop to discuss the issues being examined by the project – this is an opportunity for you to provide your insight and perspective on your needs for skills and talent.  Breakfast and light refreshments will be provided.  To join this workshop, please e mail Sarah Haywood –

Our survey is now open for innovation-based companies and research institutions to share their experience and insights – please complete our short survey: Complete our skills survey

Project team:

This project is being led by Advanced Oxford’s Managing Director, Sarah Haywood

Laura Bell

Laura Bell is a full-time student studying a Master’s in Human Resource Management at Oxford Brookes University.  Laura previously worked in HR for a financial technology company in Oxford. She also has a BA (Hons) degree in Business Management with Marketing from the University of the West of England in Bristol.  As well as working on Advanced Oxford’s Attract, Retain, Grow project, Laura is also a Student Ambassador at Oxford Brookes University.

Contact Laura:

Jasmin Khokhra

Jasmin is currently a MSc Human Resource Management student at Oxford Brookes University. After having worked in the financial industry for 10 years, she decided to change careers and devote time to her research interests. She is passionate about exploring equality and diversity matters as well as talent management topics. As well as working on Advanced Oxford’s Attract, Retain, Grow project, Jasmin is also working on the “Woman and Spinouts – A case for action” project conducted by the Centre for Diversity Policy Research and Practice at Oxford Brookes.

Contact Jasmin:

Recent news

Join OxTechFest – 7th & 8th September

Join OxTechFest – 7th & 8th September

OxTech Fest is a free to attend, virtual technology-industry festival with inspirational speakers, interactive workshops, career development opportunities and exhibition OxTech Fest is open to anyone with an interest in tech, with industry news, information about...

read more